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Capabilities

  • Strategy & Branding

    We establish brand positioning and differentiation strategies based on market environment, competitors, and consumer insights, designing long-term brand value and identity.

    • Samsung Galaxy | A new Pop-up Store Platform

      The client tasked us with launching a new product to one of the most demanding audiences: Austrian Gen Z. This generation thrives on “epic nights” out, but they face a common frustration: their smartphone cameras fail in the low-light conditions of clubs and parties, leaving their best memories blurry and unusable

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    • Samsung S24 | Unleash The Galaxy

      Advertising on Vienna’s iconic Riesenrad (Giant Ferris Wheel) is nothing new—but our challenge for the Galaxy S24 Ultra launch was to use it in a completely innovative way. Targeting a “Generation AI” audience, we aimed to go beyond static branding and create an interactive experience that blurred the lines between the physical and digital worlds, generating buzz across all of Austria

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  • Content & Production

    We plan and produce diverse forms of creative content to effectively convey brand messages.


    • Samsung TVAV Wall & Supplier Zone

      Inspired by the simplicity and creativity of LEGO, the concept focused on building, rebuilding, and reconfiguring with ease. Every design element could be placed, removed, or rearranged depending on store layout and display needs. This modular approach enhanced visual simplicity, functional engagement, and flexibility, creating a high-end yet playful brand space that reflects Samsung’s innovative spirit.

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    • One Samsung | Lighthouse Flagship Boutique at MediaMarkt Gerngross

      Our clients engaged us to launch the first Samsung boutique within the Madiamarkt Gerngoss, the first Austrian “One Samsung” shop, combining IM and CE categories under one roof that provides a seamless environment for customers to discover and engage with Samsung’s full product range-from mobile devices to premium TVs, wearables, and smart home technology.

  • Operations & Activation

    We operate content and execute campaigns through media channels according to our marketing strategy. We run campaigns through events, promotions, and other initiatives.

    • Samsung Galaxy | #EpicNights Club Tour

      The client tasked us with launching a new product to one of the most demanding audiences: Austrian Gen Z. This generation thrives on “epic nights” out, but they face a common frustration: their smartphone cameras fail in the low-light conditions of clubs and parties, leaving their best memories blurry and unusable

      Learn more

    • Samsung Electronics at Korea Business Expo in Vienna

      Under the theme “AI for All the Miniature House—a compact smart home was created to showcase “mini house with maximum AI.” Instead of a traditional product display, visitors stepped into an immersive living environment: a warm, inviting home setup demonstrating how Samsung’s ecosystem works seamlessly across the living room, kitchen, and bedroom. The booth transformed a standard fair space into an emotional storytelling experience, connecting Korean innovation with Austrian daily life

  • Data & Analytics

    We collect and analyze campaign and consumer behavior data to measure performance and derive insights that support marketing decision-making.

    • PMI Austria | Analytic & Optimization Platform for Digital Content

      Philip Morris Austria (PMI) needed a centralized platform to holistically analyze market trends, customer sentiment, and the performance and quality of its web content. The goal was to generate actionable insights that would improve content strategy, enhance user experience, and deliver measurable business impact.

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  • Tech & System Implement

    We design and build technologies and systems such as ad tech to enhance the efficiency and scalability of marketing activities.

    • Samsung AURIS Sound Bar Experience | Immersive Retail Solution

      Rather than presenting soundbars as static products, we reimagined the retail environment as a “sound stage,” with the goal of making sound visible, tangible, and comparable at the point of sale.

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