Back

Analytic & Optimization Platform for Digital Content

PMI Austria

: Background

Philip Morris Austria (PMI) needed a centralized platform to holistically analyze market trends, customer sentiment, and the performance and quality of its web content. The goal was to generate actionable insights that would improve content strategy, enhance user experience, and deliver measurable business impact.

Creative Idea

We developed a modular analytics and optimization platform that consolidates content data, performance metrics, and recommendations within a single, intuitive interface. Accessibility was a core focus, ensuring all users could navigate and interact with the platform, in line with WCAG 2.1 standards.

Key elements:
• Intuitive dashboards visualizing trends, sentiment, and content quality
• Content evaluation tools to assess readability, SEO, structure, and relevance
• Recommendation engine delivering prioritized actions for improved UX and content performance

Strategy

Our strategy focused on creating a transparent, user-friendly system that empowers teams to optimize content systematically while maintaining compliance and accessibility.

Execution

• Built modular dashboards for clear visualization of performance and trends.
• Integrated content quality assessment tools to provide real-time scoring and insights.
• Developed a recommendation engine to prioritize actions for content improvement and UX enhancement.
• Ensured full WCAG 2.1 compliance, including accessible navigation, clear contrast ratios, screen-reader support, and responsive design.
• Designed a platform that is scalable, user-friendly, and supports data-driven content strategy.

Results

The solution transforms PMI’s approach to digital content, enabling teams to make confident, data-driven decisions while providing a seamless, accessible user experience. The platform delivers measurable improvements for PMI:
• Transparent insights into user behavior and market dynamics
• Actionable recommendations replacing manual or raw data reporting
• Improved accessibility, usability, and platform performance
• Direct contribution to content strategy optimization and measurable business growth