Samsung Galaxy Z Flip7 & Z Fold7 — Integrated Launch Platform
Samsung Electronics — London & Paris
For the European launch of Samsung's foldable flagship series, we built two large-scale experiential platforms in London and Paris — bringing the Galaxy Z Flip7 and Z Fold7 to life in two of the world's most competitive brand environments.
- The Challenge
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Foldables Deserve a Different Stage
The Galaxy Z series occupies a distinct position in Samsung's portfolio — premium, design-forward, and built for an audience that expects more. The activations had to match that ambition: immersive spaces that let the product's innovation speak for itself, in venues that carry cultural weight.
- The Solution
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Two Flagship Cities, One Flagship Experience
In London, Outernet — one of the UK's most ambitious immersive media destinations — provided 439 sqm of indoor space to create a fully enveloping brand environment. The scale allowed for distinct product zones, deeper storytelling, and the kind of spatial generosity that premium foldables demand.
In Paris, the outdoor unit at Westfield Forum des Halles Patio brought the Z series into one of the French capital's busiest retail and cultural crossroads. At 208 sqm, the activation balanced openness with focus — drawing in passers-by and converting curiosity into hands-on engagement across approximately 70–80 devices.Both activations ran simultaneously across a five-week window, maximising the product launch moment across two of Europe's highest-profile consumer markets.
- Results
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Project by Numbers
2 markets activated simultaneously — London, UK & Paris, France
647 m² total footprint — 439 sqm (London, indoor) + 208 sqm (Paris, outdoor)
5 weeks of activation — W28–W32, both markets in parallel
70–80 devices per location — Full hands-on Galaxy Z Flip 7 & Z Fold 7 experience
4-day installation in London, 6-day installation in Paris
Venues: Outernet London & Westfield Forum des Halles Patio
London and Paris. Indoor and outdoor. Premium product, premium stage — twice over.