Cheil India unveils a digital comic on World Environment Day.
Samsung India
We all have old electronics gathering dust in the corners of our homes. They’re long forgotten but never truly gone. On World Environment Day, Cheil India launched a witty and thought-provoking digital comic for Samsung, showcasing the predicament of those old electronics while highlighting India’s growing e-waste problem. The digital comic brings to life a cast of old discarded appliances who’ve been waiting to be heard. While playfully highlighting their demands, the campaign underlines a powerful message: Dispose of e-waste responsibly for a safer planet. Refer creative-E waste mutant
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Cheil India launched a witty and thought-provoking digital comic for Samsung, showcasing the predicament of those old electronics while highlighting India’s growing e-waste problem