Cheil India Brings Together Nostalgia and High-Octane Biking for Samsung Galaxy M17e 5G’s ‘All in One Monster’
Samsung India
Cheil India Brings Together Nostalgia and High-Octane Biking for Samsung Galaxy M17e 5G’s ‘Cheil India has brought Samsung’s latest ‘all in one Monster’ philosophy to life through a campaign that combines high-impact motorcycle stunts with Gen MZ’s nostalgia for the OGs of adventure reality shows, to transform the campaign concept into a memorable brand moment. To achieve this, the team created a connected universe centred around the thrill and adrenaline of motorbiking, marking a refreshing departure from conventional smartphone campaigns. Two prominent figures were chosen to anchor the storytelling: Rannvijay Singha and Nikhil Chinapa, who are deeply associated with this world and embody the “Monster attitude” to the fullest.
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Cheil India Brings Together Nostalgia and High-Octane Biking for Samsung Galaxy M17e 5G’s ‘All in One Monster’