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Samsung Foldables – Video Mapping

Samsung

To explain the incredible flexibility of the Samsung Foldables, we folded an entire building. With 3D mapping.

: CHALLENGE

To launch Galaxy Z Fold4 and Z Flip4, the new Samsung Foldables, with a creative solution with a great visual impact.

IDEA

A 3D mapping that has not gone unnoticed. The projections covered an entire facade of the Samsung District in Milan. The overall effect was that of a building that folds in on itself, just like the two Samsung smartphones can do.