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CHALLENGE
The occasion was the launch of the new covers for Galaxy Z Fold4 and Z Filp4 created in collaboration with the TOILETPAPER magazine. The event to celebrate them should have been equally pop and unexpected.
IDEA
The concept of the event was based on flexibility, an element that unites the two Samsung foldables. The party, with a timed mechanism and two removable veils that divided the rooms, constantly changed its set-up and musical atmospheres, becoming bigger and more engaging.RESULTS
600 guests
(150 b2b guests and press 450 among influencers, friends of the brand and other guests)
