Ideas that Move

With unprecedented ideas, Cheil Worldwide provides a whole other level of solutions.

We hereby introduce our partners who built their prides with the unique creatives of Cheil Worldwide.

From the latest news on Cheil Worldwide to the global trends, meet Cheil Worldwide Magazine.

We are now looking for the global leaders to lead Cheil Worldwide and the talented people to grow with them.

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  • Cheil DnA Center Looks at Consumer Needs

    DnA Center is characterized by on-site analysis, which enables quick responses to fundamental changes in the advertising environment. It directly measures consumer behaviors instead of relying on the traditional survey research method in order to understand rapidly changing consumer needs in the digital age. It also collects and analyzes real- time data to learn how we can appeal to consumers more effectively.

  • Differentiated Big Data Collection and Analysis Capacity

    We collect and analyze data based on a social media analysis system and a digital consumer panel, which we developed independently. The statistical time series data on consumer behavior and perception are collected in real time from the panels, reflecting the representative demographics and consumers. Also, we are equipped with a system that allows us to analyze the buzz data from 100 million consumers on a monthly basis according to the marketing issues.

  • Solutions Based on Analysis of Consumer Behavior

    We employ a consumer behavior analysis dashboard, which makes it possible for us to perform real-time analyses of target consumers based on questions of when, where, what and how. In addition, we integrate the diverse data obtained from the DnA center and clients in order to provide consulting services on consumer behavior analysis, optimized media mix modeling, analysis of social media effects, scientific retailer operation system and more. Through these efforts, we derive practical and applicable solutions that can change consumer behavior.

  • Newness

    If it’s not new, it’s not creative. Our creative teams are brimming with ideas, which are delivered through eye-catching visuals and manifested across all media.

  • Going Beyond Media Boundaries

    Our offerings not only use mass media (TV, radio, magazines, newspaper, promotions, events, and videos) but new media, too—including internet, mobile platforms, IPTV, and social media. But in all cases, the channel is not as important as the ability to deliver a novel experience to consumers.

  • Know-how to find the best media solution

    We find the best media solution through CONNEC+ among all consumer contacts such as digital media, retail, events, exhibition, PR, outdoors, sports marketing as well as broadcast and print media. We promise the most effective media solution that can cope with client marketing situations and solve problems directly.

  • Industry-leading purchasing power

    The greater the purchasing power, the more you can negotiate with individual media.
    Cheil Worldwide has overwhelming media purchasing power in all media such as broadcasting, printing, outdoors, and the internet so that clients can carry out campaigns at the desired time and media.

  • Practical campaigns using media characteristics

    Based on the knowledge of knowing the characteristics and effects of all mediums, from traditional media to new media, Cheil Worldwide realizes synergy between media. It is a new creative that utilizes the characteristics of media to provide the most effective contact between brands and consumers.

  • Media to CONNEC +

    Cheil Worldwide has developed three next-generation media solutions based on its industry-leading media capabilities. The marketing mix modeling solution that presents optimized guidelines by analyzing the impact of various marketing activities of the client on sales, the 3-screen optimizer that measures the integration effect of TV and digital and the media dashboard system that allows one to monitor the campaign execution status on web in real time. Through Cheil Communications' specialized media consulting services, we will create new business as best partners.

  • Integrated Digital Marketing Solution That Moves Consumers

    Cheil Worldwide provides optimal creative and media solutions, incorporating diverse digital media platforms including online, mobile, social media and digital outdoor advertising channels, for field-oriented digital campaigns. In addition, Media Cube, a digital media purchasing solution in a real-time bidding (RTB) format, was launched in order to optimize the target and manage various digital media on a single platform in an integrated fashion.

  • Social Media

    Our social media platform maximizes the impact of popular social sites. Our rich media platform delivers compelling creative content by tapping into the full functional and emotional features of mobile media.

  • Emerging Technology

    Mastery of digital media requires constant adoption of new technology. Our technology experts use their state- of-the-art knowledge to resolve client issues effectively across ATL, BTL, interactive media, and more.

  • Experiences Informed By Purchase Behavior

    With consumer data amassed through our experience in both the Korean and global markets, we present a range of brand-appropriate experiential marketing solutions. This includes event, exhibition, sports, and retail marketing.

  • Integrated Retail Solutions

    In order to encourage purchases, it is necessary to devise integrated retail solutions by forging an emotional connection between consumers and a company’s products and brands. Cheil Worldwide’s retail professionals in more than 30 countries analyze consumer purchasing behavior. This information allows us to formulate strategies both on- and offline to present integrated retail marketing solutions that help design and build retail shops.

  • Retail to CONNEC+

    제일기획의 리테일 전문가들은 소비자의 구매 심리와 행동을 분석하고 온·오프라인을 아우르는 전략을 도출해 리테일 숍 개발과 구축 등 리테일 마케팅 전반을 수행하는 리테일 통합 솔루션을 제공하고 있습니다.또한 제일기획은 버추얼 스토어, 옥외 QR코드를 활용한 캠페인 등 리테일 마케팅과 디지털을 융합한 혁신적인 디지털 리테일 솔루션을 선보여 국내외에서 능력을 인정받았습니다. 앞으로도 실전적인 솔루션을 한발 앞서 제공해 리테일 마케팅의 진화를 리드할 것입니다.

  • Experiences Informed By Purchase Behavior

    With consumer data amassed through our experience in both the Korean and global markets, we present a range of brand-appropriate experiential marketing solutions. This includes event, exhibition, sports, and retail marketing.

  • Integrated Retail Solutions

    In order to encourage purchases, it is necessary to devise integrated retail solutions by forging an emotional connection between consumers and a company’s products and brands. Cheil Worldwide’s retail professionals in more than 30 countries analyze consumer purchasing behavior. This information allows us to formulate strategies both on- and offline to present integrated retail marketing solutions that help design and build retail shops.