Standing out in a highly competitive shaving and FMCG landscape required a bold, high-impact approach. Dorco, the Korean razor brand, needed a campaign that could cut through category noise, build strong brand presence, and compete confidently alongside established market leaders.

Our partnership with Dorco resulted in a fully integrated, large-scale marketing campaign designed to deliver maximum visibility and engagement. The rollout included DOOH and, special OOH executions, high-impact TV spots, and a strong social media presence. This was reinforced through on-ground sampling at toll stations along the Cairo–Alexandria Road, supported by a targeted PR and influencer strategy to extend reach and credibility.

Elevated brand presence within the shaving and FMCG category.

Strong visibility across outdoor, digital, and broadcast channels.

Increased consumer engagement through experiential sampling and influencer amplification.

A cohesive 360° campaign that reinforced Dorco’s competitive positioning.