Aptos",serif;mso-fareast-font-family: "Times New Roman";color:black">Cementos Pacasmayo reintroduced Fortimax through the personification of its product.Aptos",serif; mso-fareast-font-family:"Times New Roman";color:black">
With the goal of refreshing and strengthening the image of one of its flagship products, Cementos Pacasmayo led a digital relaunch centered on the adventures of Súper Azul, a superhero embodying Fortimax’s key attributes. Framed through a comic-inspired narrative, the campaign enabled more organic, platform-native content that resonated seamlessly with digital audiences.