BACKGROUND

Samsung wanted to build stronger connections with the next generation of Galaxy users by engaging students in ways that go beyond traditional brand communication. With Gen Z increasingly shaping conversations through digital content, shared experiences, and peer recommendations, there was an opportunity to turn students into active participants in the Samsung brand experience.

SOLUTION

Samsung Galaxy Campus is a student ambassadorship program that brings together some of the Philippines' brightest and most creative students as Galaxy Campus Trailblazers. Through product experiences, creative challenges, campus activities, and social media content creation, the program empowers students to explore Galaxy technology and share their experiences with their peers.

Designed to combine community building with hands-on learning and digital storytelling, Galaxy Campus gives students opportunities to develop their skills, collaborate with fellow Trailblazers, and express their creativity while bringing Samsung closer to the youth community.

The program continues to nurture a growing community of young advocates, with each batch bringing fresh perspectives, new ideas, and authentic stories to the Galaxy ecosystem.

RESULTS

Galaxy Campus has grown into a platform for student creativity and peer-to-peer engagement, demonstrating how young advocates can bring a brand closer to their generation through authentic, creator-led storytelling.

Across its first three batches, Galaxy Campus has brought together 200 student Trailblazers, building a community that connects Samsung with the next generation through creativity, technology, and peer-to-peer engagement.

Together, the student ambassadors have produced 7,987 content pieces, generating approximately 35.34 million views and 2.29 million engagements across digital platforms. Through student-led storytelling and shared experiences, Galaxy Campus continues to empower young creators to express their creativity while bringing the Galaxy experience closer to their peers.

Beyond digital engagement, the program continues to foster a community of young creators who share their passion for technology, develop their creative capabilities, and bring the Galaxy experience to their campuses and online communities.

AWARDS AND RECOGNITION

Galaxy Campus received three accolades at the 2026 Dragons of Asia, recognizing the campaign across different areas of marketing and creative execution.