Sharing Values by Cheil WorldWide, which designs the better world, is systematically planned through specialized frameworks. Sharing Values framework of Cheil WorldWide is formed based on principles of 'creation', 'collaboration', and 'consideration‘. This enables harmonious and balanced CSR (Corporate Social Responsibility) activities by utilization of matrix structure.
Designed by Cheil
Designing better world with the new ideas by Cheil Worldwide
Creating social values by utilizing company characteristics and employees’ talents
Maximizing synergy through cooperation of stakeholders from various classes
To show sympathy and solicitude to socially-disadvantaged, through sincerity and persistency
Sharing Value Framework
Participation in tackling social issues through the characteristics of the company and talents of employees
Support on local communities and the future generation through capability of Cheil Worldwide
Economic support on the socially disadvantaged including low-income families
Social contribution of the employees with the local community for the better world
"This is the main social contribution project that utilizes the characteristics of Cheil Worldwide to help North Korean defectors live happily in South Korea. The Guldongmu Project is composed of “Guldongmu” : an application which changes unknown South Korean words into North Korean words, “Guldongmu Danotong” : a learning wordbook for North Korean defectors in their middle and high school age, ""Maum Dongmu"" : a program which heals and embraces the emotional scars and “Gildongmu” : a program which contemplates their major and course in life together. "
Sarang Ae bazaar
A year-end bazaar which sells advertisement shooting props, employee donation items and treasure from stars. Stars donate their treasures annually to be put in auctions which raises funds for children with rare incurable diseases at St. Francisco, a specialized welfare organization for women with disabilities.
The main social contribution project of the Cheil WorldWide Indian corporation which is designed to provide quality education for young Indian girls situated in a poor educational environments. In addition to funding textbooks and classrooms, we are also engaged in activities to fundamentally solve the problems faced by the current Indian education system, such as lack of schools and teachers.
1 Heart 1 Village
Cheil China has been carrying out volunteering activities in Miwon prefecture in Beijing, helping elderly people in rural areas and providing daily necessities such as electronic products for 10 years consecutively.
Cheil Worldwide plans to build an eco-friendly work environment by creating a culture prioritizing and considering the environment among employees, eventually leading to making the environment issue a key element in corporate management strategies.
Building an environment-friendly culture
To raise environmental awareness among employees, we are started with changing the work environment. We implemented in-house green campaigns such as the operation of the automatic turn-off system in the head office building, electronic payment, and use of scratch paper. We also collected and implemented eco-friendly ideas through i-pub, an in-house idea portal, gradually increasing the number of related ideas every year.
Response to Climate Change
Though greenhouse gas emissions are lower than in manufacturing due to the nature of advertising business, we are aggressively implementing measures to respond to climate change. We have completed the inventory construction for the collection of GHG emission data and voluntarily participated in the Carbon Disclosure Project (CDP) DP to disclose details of Cheil Worldwide's climate change response activities to stakeholders. In recognition of these activities, we received the special award for Improvement in public score in 2014.
Environmental Campaign Support
In order to maximize the synergy of environmental management activities, Cheil Worldwide conducts eco-activities related to the characteristics of the business. Not only We are making campaigns to solve various environmental problems such as climate change and destruction of ecological environment but also We are continuously expanding the number of environmental campaign proposals.
Cheil Worldwide Eco-Management Policy
As a global marketing solution company, Cheil Worldwide will establish an environmental management policy as described below, and build an environmentally friendly culture that prioritizes and acts for the environment.
All employees of Cheil Worldwide will comply with global standards related to the environment and minimize waste of resources.
Cheil Worldwide plans to proactively offer environment related campaign ideas to customers and lead the way in improving the environmental awareness in society.
Propagate the eco-management policy pursued by Cheil Worldwide to all employees and major business partners.
Cheil Worldwide plans to regularly report its eco-management policies and tasks to the sustainability management committee and manage its performance.
As a company that thinks "human is the best asset", Cheil Worldwide chooses talented individuals with Cheil Worldwide’s talent features (Cheil Way), providing them with specialized education programs, fair evaluation and compensation, a welfare system that considers the quality of life and opportunity to grow into a global leader through creative organizational culture.
Respect in the diversity of employees and human rights protection
As the global business area expands, we are hiring people without distinction as to their nationality, academic background, race, gender and age. We strive to create a working environment where all employees are treated equally and realize their full capability. In addition, Cheil Worldwide strongly supports the United Nations Universal Declaration of Human Rights and the Guiding Principles on Corporate and Human Rights (UN Framework and Guiding Principles on Business and Human Rights) to respect the human rights of employees and to fulfill corporate social responsibilities.
Specialized Talent Training Program
Up to the 8th year of employment, an employee will take job courses that will maximize his or her creativity and innovation through the CIU basic course, while developing expertise in related tasks through the CIU Professional course (C2).The team leader / Dir (C3) step strengthens the ability to voluntarily create a new business through the CIU Creative Leader course. In addition, education in digital, Idea School, and the universal human resource development program CIU General Course course is operated.
Evaluation and compensation
Each year, we conduct a fair performance evaluation through team / individual goal setting workshops and interviews with each phase of progress. In addition, we are running a variety of personnel management systems based on performance evaluation, such as excellence based promotions, not seniority, and differentiated compensation.
In order to improve the quality of life for our employees, Cheil Worldwide supports leisure activities such as in-house cafeterias and cafés, in-house club activities, recreational facilities and leisure activities and operates a variety of welfare programs. We also provide low-interest loans for home-based household loans and children's school tuition to ensure the livelihood of our employees while being interested in employee health management.
Creative organization culture
Cheil Worldwide implements ‘PiC+’, a free commute hour system, ‘Idea Vacation’, a long-term vacation system for employees' ideas and refreshment, ‘i-pub’, an online in-house communication space, ‘Hyu’, a psychology consultation center, 'AI Chaeil Children's House' childcare support for female employees to enhance the satisfaction and provide a creative working environment. In addition, the labor-management council ‘Sarang Sarang' is making a culture that relieves and cooperates by resolving grievances and delivering complaints to the company.
In order to sustainably develop corporate social relations, Cheil Worldwide is building the fair and transparent business model and is persistently developing coexisting and cooperative culture in which it grows with its partners.
Building Fair and Transparent Business
Since 2007, Cheil Worldwide has been fairly conducting selection of partners and relevant operations through establishment of “Rules of Partner Company Management Task” and construction of “partners’ portal website”. In 2013, it has adopted “electronic contract system” and “online ordering system” to reinforce the transparent business relations with partners.
Task Support on Partners
We are supporting tasks of our partners by delivering expert knowledges based on cases from actual works, including subcontract act, copyright law, and portrait law, by annually holding “advertising work sharing".
Conduct of Persistent Communication
Cheil Worldwide is operating a community board in “partners’ portal website” and frequently communicates with the partner companies through phone calls and e-mails, to hear the difficulties and opinions of the partner companies. We will keep conducting persistent commu0ication with our partners.
Sustainable Business Guideline for Partners
Cheil Worldwide would provide the following guideline for win-win with our partners, to build the culture of coexistence in which we grow with our partners. For that, we are responding to the partner companies with found risks in accordance with the level of the risks.
We respect the human rights and diversity of every persons, as the trusted partner of Cheil Worldwide.
We will not acquire any unjust profit such as bribe or treat, joining the ethical management of Cheil Worldwide.
We comply with legal labor condition and provide creative and safe working environment for our employees.
We comply with subcontract act, fair trade act, and any other relevant regulations and subclauses, in practicing contracts.
Compliance management at Cheil Worldwide is SAMSUNG Group’s management principle and a method to take responsibility and an obligation to protect the company and its employees which is an essential corporate culture to become a global top-tier company.
The goal of employee protection program
Operation of employee protection program
To minimize illegal acts that occur irrespective of one’s intentions and to establish a compliance management culture 1. Competitor contact report, 2. Email filtering system, 3. We adopted various employee protection programs such as inquiries and reporting systems.
Expanding the Global Compliance System
In order to achieve sustainable growth as a global top-tier company, we are reviewing the compliance status of overseas subsidiaries and conducting global online compliance training for local employees to minimize global legal risks.
Raising compliance awareness among employees
We implemented continuous education for employees' compliance management and all employees have signed the 'Compliance Practice Agreement' in order to assure that they will sincerely participate in compliance management.
Compliance Program on site
In order to minimize the legal risks at the site, we provide a 'standard process' that combines field work processes and compliance risk countermeasures to support on-site Compliance Consulting programs that respond to the legal thirst quenching in the field.