Cheil Ukraine partnered with GSC Game World, the creators of the iconic S.T.A.L.K.E.R. game franchise, to develop an exclusive promotional campaign for Samsung Ukraine, focused on Samsung OLED TVs and monitors.

Built around a creative concept developed by Cheil Ukraine, the campaign featured custom-generated content created by the game’s developers specifically for the idea. This collaboration delivered an authentic gaming experience and strengthened Samsung’s positioning as a premium choice for immersive gaming.