In September 2025, Samsung Ukraine participated in Ukrainian Fashion Week with a dedicated brand zone designed and delivered by Cheil Ukraine. The space was created as an immersive brand experience, bringing Samsung’s innovation into the world of fashion and creative expression.

Cheil Ukraine developed the key visual and brand zone design, adapting the Ukrainian Fashion Week visual language into a distinctive brand-specific creative concept. The zone featured interactive elements powered by Galaxy AI, allowing visitors to explore Samsung’s latest technologies in an engaging, hands-on format.