Ideas that Move

With unprecedented ideas, Cheil Worldwide provides a whole other level of solutions.

We hereby introduce our partners who built their prides with the unique creatives of Cheil Worldwide.

From the latest news on Cheil Worldwide to the global trends, meet Cheil Worldwide Magazine.

We are now looking for the global leaders to lead Cheil Worldwide and the talented people to grow with them.

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Cheil Worldwide HQ

Present ~ 2010s

  • Cheil successfully planned and organized opening/closing ceremonies for 2018 PyeongChang Winter Olympics
  • Acquired Romania-based digital marketing shop 'Centrade'
  • Acquired Indian digital transformation company 'Experience Commerce'
  • Cheil wins 10 metals at Cannes Lions
  • Cheil wins a record-high of 123 awards at major AD awards including Cannes Lions
  • Acquired 'Pricing Solutions Limited (PSL)', a Canada-based B2B consulting firm
  • Publishes special 500th edition of Cheil Magazine (1975~2017)
  • Launches big data-based 'Next Media Solution'
  • Cheil wins prizes at major award shows including ADFEST, One Show, D&AD, Cannes Lions, Spikes Asia, Clio Awards and LIA
  • Cheil executes integrated marketing activities for 2016 Summer Olympics
  • Acquired Founded, a UK-based B2B creative agency
  • Acquired SAMSUNG Lions baseball team
  • Cheil sweeps prizes with Look at Me campaign at international award shows including ADFEST, One Show, D&AD, Cannes Lions and Spikes Asia
  • Cheil Greater China dominates China's two prominent award shows and wins 2 Best Agency of the Year titles
  • Acquired SAMSUNG Blue Wings Football Club and Samsung male and female basketball teams
  • Launched a new media solution, Media Cube
  • Acquired Iris Worldwide, a UK-based shopper marketing firm
  • Cheil becomes the industry’s first to sweep the grand prizes of major ad awards,including Cannes Lions, Spikes Asia, and Clio Awards
  • GCSC (Good Company Solution Center) is established
  • The DnA Center is established
  • Cheil wins the highest number of prizes at Cannes Lions among Korean ad agencies (12 prizes in the main categories)
  • McKinney of the US is acquired
  • Bravo of China is acquired
  • Cheil becomes Korea’s first ad agency to win the grand prize at Spikes Asia
  • Cheil becomes Korea’s first ad agency to win the grand prize at Cannes Lions
  • Cheil establishes One Agency in Dubai, UAE
  • Cheil executes PR and marketing activities and presentations for PyeongChang bidding for the 2018 Winter Olympics
  • Cheil executes comprehensive PR activities for the 2010 G20 Seoul Summit

2000s ~ 1990s

  • Cheil becomes the industry’s first to win the grand prize at the Korea Ad Awards for three consecutive years
  • The Barbarian Group of the US is acquired
  • OpenTide China is acquired
  • The company name is changed to “Cheil Worldwide”
  • Shares of Beattie McGuinness Bungay of the UK are acquired
  • Cheil becomes Korea’s first ad agency to win the gold prize at The One Show
  • Cheil becomes Korea’s first ad agency to win the silver prize at the Young Lions Competition of Cannes Lions (cyber)
  • Cheil executes Korean cultural events for the 2005 APEC Summit
  • Cheil stages the ceremony to celebrate the restoration of CheongGyeCheon
  • Cheil designs and stages the opening ceremony for ANC 2004
  • Cheil stages the opening ceremony for the 2002 FIFA World Cup
  • Joint venture company Hakuhodo-Cheil is established
  • The Brand Marketing Institute opens
  • Cheil lists stocks for the first time among Korean ad agencies
  • Cheil becomes Korea’s first ad agency to win the gold prize in Cannes Lions
  • The New Ad Service is declared
  • The New York City branch is established
  • The industry’s first marketing institute is established
  • Cheil establishes the marketing expert course jointly with the University of Pittsburgh

1980s ~ 1973

  • Joint venture subsidiary Cheil-Bozell is established
  • The industry’s first overseas network is established (Tokyo, Japan)
  • The industry’s first advertising yearbook is published
  • The 1st Ad Critique and Advertisement Contest for College Students takes place
  • The industry’s first Annual Consumer Research is carried out
  • The first issue of in-house newsletter Cheil Worldwide is published
  • The first class of openly recruited employees joins the company
  • “Cheil” is founded
Cheil Worldwide HQ