We Create Connected Experiences that Matter

Present ~ 2010s

  • Signed a strategic investment and business cooperation agreement with EVR Studio, a metaverse company
  • Signed environment-friendly practice agreement with partner companies
  • Signed an investment agreement with HIVELAB, a digital convergence company
  • Acquired Chinese Social big data analytics service provider 'ColourData'
  • Launched owned e-commerce platform named GETTT (www.gettt.com)
  • 40th anniversary of Cheil Worldwide Idea Festival, an ad contest for undergraduates
  • Cheil successfully planned and organized opening/closing ceremonies for 2018 PyeongChang Winter Olympics
  • Acquired Romania-based digital marketing shop 'Centrade'
  • Acquired Indian digital transformation company 'Experience Commerce'
  • Cheil wins 10 metals at Cannes Lions
  • Cheil wins a record-high of 123 awards at major AD awards including Cannes Lions
  • Acquired 'Pricing Solutions Limited (PSL)', a Canada-based B2B consulting firm
  • Publishes special 500th edition of Cheil Magazine (1975~2017)
  • Launches big data-based 'Next Media Solution'
  • Cheil wins prizes at major award shows including ADFEST, One Show, D&AD, Cannes Lions, Spikes Asia, Clio Awards and LIA
  • Cheil executes integrated marketing activities for 2016 Summer Olympics
  • Acquired Founded, a UK-based B2B creative agency
  • Acquired SAMSUNG Lions baseball team
  • Cheil sweeps prizes with Look at Me campaign at international award shows including ADFEST, One Show, D&AD, Cannes Lions and Spikes Asia
  • Cheil Greater China dominates China's two prominent award shows and wins 2 Best Agency of the Year titles
  • Acquired SAMSUNG Blue Wings Football Club and Samsung male and female basketball teams
  • Launched a new media solution, Media Cube
  • Acquired Iris Worldwide, a UK-based shopper marketing firm
  • Cheil becomes the industry’s first to sweep the grand prizes of major ad awards,including Cannes Lions, Spikes Asia, and Clio Awards
  • GCSC (Good Company Solution Center) is established
  • The DnA Center is established
  • Cheil wins the highest number of prizes at Cannes Lions among Korean ad agencies (12 prizes in the main categories)
  • McKinney of the US is acquired
  • Bravo of China is acquired
  • Cheil becomes Korea’s first ad agency to win the grand prize at Spikes Asia
  • Cheil becomes Korea’s first ad agency to win the grand prize at Cannes Lions
  • Cheil establishes One Agency in Dubai, UAE
  • Cheil executes PR and marketing activities and presentations for PyeongChang bidding for the 2018 Winter Olympics
  • Cheil executes comprehensive PR activities for the 2010 G20 Seoul Summit

2000s ~ 1990s

  • Cheil becomes the industry’s first to win the grand prize at the Korea Ad Awards for three consecutive years
  • The Barbarian Group of the US is acquired
  • OpenTide China is acquired
  • The company name is changed to “Cheil Worldwide”
  • Shares of Beattie McGuinness Bungay of the UK are acquired
  • Cheil becomes Korea’s first ad agency to win the gold prize at The One Show
  • Cheil becomes Korea’s first ad agency to win the silver prize at the Young Lions Competition of Cannes Lions (cyber)
  • Cheil executes Korean cultural events for the 2005 APEC Summit
  • Cheil stages the ceremony to celebrate the restoration of CheongGyeCheon
  • Cheil designs and stages the opening ceremony for ANC 2004
  • Cheil stages the opening ceremony for the 2002 FIFA World Cup
  • Joint venture company Hakuhodo-Cheil is established
  • The Brand Marketing Institute opens
  • Cheil lists stocks for the first time among Korean ad agencies
  • Cheil becomes Korea’s first ad agency to win the gold prize in Cannes Lions
  • The New Ad Service is declared
  • The New York City branch is established
  • The industry’s first marketing institute is established
  • Cheil establishes the marketing expert course jointly with the University of Pittsburgh

1980s ~ 1973

  • Joint venture subsidiary Cheil-Bozell is established
  • The industry’s first overseas network is established (Tokyo, Japan)
  • The industry’s first advertising yearbook is published
  • The 1st Ad Critique and Advertisement Contest for College Students takes place
  • The industry’s first Annual Consumer Research is carried out
  • The first issue of in-house newsletter Cheil Worldwide is published
  • The first class of openly recruited employees joins the company
  • “Cheil” is founded