We set different experience zones on metaverse. Most notably, one zone was specifically dedicated to showcasing the Galaxy S23's signature x100 zoom. We used the moon as a subject and showed visitors how close it appears when zoomed in using the Galaxy S23 Ultra. We also added interactive entertainment features including Live True/False Quiz, 3D Galaxy Branding, and Crossword Puzzles. Last but never the least, we invited prominent Kazakhstani artists on stage, and they delivered some epic performance for the Galaxy fans.

Campaign

• – Samsung News Room
• – Samsung Members
• – Instagram
• – Landing Page
• – E-Mail
• – Display Ad

Results

• – Total participants: 513 guests
• – Average Spent Time: 23:36 min
• – Product Zone Interaction Rate: 80%
• – 2 457 visits on samsung.kz to Galaxy S23 Series during the event