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Bespoke Art Series

Samsung Electronics

The idea is to showcase the refrigerator as a work of art, we collaborated with talented Kazakh artists to develop a limited edition Bespoke FDR refrigerator series.

This extraordinary collection comprises five unique paintings, each crafted by an artist who drew inspiration from family values, national heritage, art, and their own worldview. The artists' vision of their paintings is conveyed through videos that accompany each piece.

Campaign

– YouTube
– Cinema, 2.39:1 Cinema Scope
– Instagram
– Retail Displays
– Retail on TV Screens
– DOOH
– Brandshop
– Landing Page
– Sales Promo
– E-Mail
– Display Ad

Results

– 61 340 visits on samsung.kz to Bespoke Series
– Sales KPI: +147%