Back

Keep the History, Make the History.

Samsung Electronics

The idea is to create a brand manifesto in the form of a story of a person who achieves success through dedication to the ideals of his culture and the desire for constant development.

Viewers experience the key moments of his life when he learned about his roots through the prism of Galaxy technology.

Campaign

– YouTube
– Cinema, 2.39:1 Cinema Scope
– Instagram
– Retail Displays
– Retail on TV Screens
– Brandshop
– Landing Page
– Sales Promo
– E-Mail
– Display Ads

Results

– 575 000 visits on samsung.kz to Galaxy S23 Series
– Sales Boost