Mexico City, July 22, 2025.– Cuadernos Estrella, one of the most beloved and iconic brands in the stationery world in Mexico, chose Cheil México as its new communications agency to lead the brand's creative and digital strategy.

With more than 75 years of history, Cuadernos Estrella has accompanied generations of students, creatives, and professionals in their ideas, learning, and goals. This new alliance represents the beginning of a key stage to strengthen its bond with new audiences through an authentic and contemporary narrative.

After a selection process focused on creativity, strategic vision, and ability to connect with consumers, Cuadernos Estrella found in Cheil México the ideal partner to consolidate its brand evolution.

"Today we begin to write a new story. And like every good story, we start it with a notebook, but not just any notebook—rather, a brand that is already part of the heart and memory of millions of Mexicans. It is an honor to add Cuadernos Estrella to our portfolio and accompany them in this new chapter full of purpose, emotion, and creativity." Ángel Carranza, Director of New Business at Cheil México.

"At Cuadernos Estrella, we believe in the power of ideas and in the allies that enhance them. We found in Cheil an agency that shares our values and vision for the future. This collaboration will mark a new stage in the way we connect with those who, day by day, make a notebook their own to dream, learn, and create." Mónica Camacho, Marketing Deputy Director at Bio Pappel.

This alliance strengthens Cheil México's position as a leading agency in creativity and strategy in the region and represents a unique opportunity to project Cuadernos Estrella toward new audiences, media, and formats.