About Us
Data
Creativity
Technology
We refine, integrate, and analyze the DATA, the starting point for deeply understanding consumers, to discover the genuine insights hidden within. The deep understanding of consumers transforms into powerful CREATIVITY in the hands of creators. It is then delivered to consumers in the most effective and efficient way through our TECHNOLOGY.
One of the world’s
top agencies
Cheil began in Seoul, South Korea, in 1973 with the pursuit of the first.
Since its founding,
Cheil has maintained its position as the number one company in the South Korean industry for over 50 years.
It has also expanded its reach globally, growing into a global marketing agency with 55 offices in 46 countries,
10 subsidiaries, and over 8,000 employees.
-
Biggest agency company
#11 (2025) -
Creative 100 Rankings
#12 (2024)
Full-service
marketing agency
Our business spans the full marketing ecosystem, supporting brands across Malaysia from strategy to execution, across online and offline touchpoints. From brand building to e-commerce, retail, exhibitions, and customer engagement, we offer integrated solutions tailored to local consumer behaviour and market dynamics. Integrated marketing solutions, all under one roof at Cheil Malaysia.
You can handle all your marketing needs with us.
- Advertising We develop and manage brand identity and messaging across ATL, digital, and social platforms, with clear strategy and strong branding. From campaign planning to execution, we create work that connects with audiences across channels.
- .com We build and manage official websites and digital brand hubs, optimised for performance and user experience. Through thoughtful content and UI/UX design, we deliver seamless brand experiences while integrating marketing and commerce touchpoints.
- CRM We help brands build stronger, long-term relationships with customers through data-driven CRM strategies. From personalised communications to loyalty programmes and marketing automation, we focus on increasing customer lifetime value in a competitive local market.
- E-store We plan, build, and operate e-commerce platforms that drive direct sales. Through product management, promotions, and performance optimisation, we help brands grow sustainably in Malaysia’s fast-evolving online retail landscape.
- Retail We bring brands to life in physical spaces across retail stores and distribution channels. From visual merchandising and in-store promotions to omnichannel integration, we manage consumer touchpoints that enhance the in-store experience.
- Exhibition & Event We conceptualise and execute exhibitions, trade shows, and brand events that create meaningful, immersive experiences. By bridging physical and digital engagement, we deliver participatory marketing that resonates with Malaysian consumers.
Trusted
by the
Best Brands
Our Leadership
Our Leadership
1991년 제일기획에 입사한 후 인터랙티브 마케팅 팀장, 애니콜 AP팀장, 전략기획팀장, 중국법인 담당 주재원 등을 지냈으며, 2011년 임원에 위촉된 후 중국RHQ장, 비즈니스 1본부장, 디지털부문장,
비즈니스 1부문장을 역임했습니다. 2023년 1월 제일기획의 13대 대표이사에 취임했습니다.