The most anticipated movie of December 2025 came to life at TRX Atrium, with a mini Pandora installation brought to reality by Cheil Malaysia.

Cheil Malaysia conceptualised and executed an on-ground activation for The Walt Disney Company (Malaysia) at Sunlight Plaza, TRX City Park, in conjunction with the star-studded opening of Avatar: Fire and Ash at GSC. The ‘Journey Through Pandora’ campaign ran from 5 to 28 December 2025, targeting moviegoers and mall visitors to drive anticipation and cinema attendance.

The activation offered guests a captivating entry into the world of Pandora. Engagement booths invited visitors to collect postcards, marking the start of their ‘Journey Through Pandora.’ Stamps and postcards served as collectible keepsakes throughout the experience.

The idea was widely embraced by fans and social media influencers alike, who were able to experience a re-creation of the iconic Pandora set.

The concept was designed to amplify the franchise’s storytelling while creating a meaningful connection with fans, making it a memorable brand experience.