Every year, Cheil Worldwide carries out eco-friendly campaigns with all employees. We hold contests for best eco-friendly practice ideas and give awards. Cheil Worldwide also carries out practical environmental campaign called Cheil Go Go (meaning reducing the use of plastics and practicing the Green Cheil philosophy) to reduce the disposable products in our daily lives by minimizing the use of plastic bags, paper cups, and plastic toothbrushes.
In addition, Cheil Worldwide carries out paperless campaign to establish an eco-friendly work environment. We’ve replaced our A4 papers and paper cups with more eco-friendly options (FSC-certified papers and paper cups made with eco-friendly kraft paper). Further, Cheil Worldwide has provided tumblers to all its employees to minimize use of paper cups while providing discount at company cafeteria when employees use tumblers. A tumbler cleaner has been installed on each floor to further encourage tumbler use.

* Green Cheil Campaign

Due to the characteristics of the advertising sector, we emit relatively less greenhouse gases compared to the manufacturing sector. Nonetheless, we have keen interest in responding to climate change. In light of the foregoing, we held a ESG Practicing Agreement Signing Ceremony with our partner companies (approx. 96 companies) pledging to minimize carbon emissions when making advertisements.

* ESG Practicing Agreement

In order to maximize the synergy between different environmental management activities, Cheil Worldwide engages in environment protection activities relevant to the advertisement business sector. We make campaigns to raise awareness of various environmental issues, such as climate change and destruction of the ecosystem, while continuously expanding the number of environmental campaign proposals as well.

Cheil Worldwide’s global business is expanding, and we hire talents without discrimination on any ground such as nationality, academic background, race, gender and age. We strive to create a work environment where all employees are treated equally and encouraged to realize their full potential. In addition, out of respect for employee human rights and to fulfil corporate social responsibilities, Cheil Worldwide strongly supports the UN Universal Declaration of Human Rights and the UN Framework and Guiding Principles on Business and Human Rights.

Cheil Worldwide runs various education and training programs that strengthen organizational capabilities and support personal growth. Such programs include ‘task-specific’ training that strengthens specialized task-related capabilities, ‘leadership’ training that improves leadership within the organization and enhances communication skills, ‘expatriate’ training that foster global leaders, as well as various language-learning programs.

In order to facilitate a fair evaluation on employee’s performance, we conduct an intricate evaluation process such as team-level/individual goal-setting workshops, interim performance review, performance evaluation feedback, and employee interviews. Cheil Worldwide’s compensation system is linked to employees’ performance, so employees are provided with distinguished compensation according to the result of their performance evaluation. In addition, we have in place a variety of HR management systems that utilize performance evaluation results, such as selecting candidates for various training opportunities and merit-based promotions.

In order to improve the quality of life for the employees, Cheil Worldwide operates in-house cafeterias and coffee shops, supports employee club activities in the company and provides various other welfare programs including tickets to theme parks and water parks . To ensure financial stability of our employees, Cheil Worldwide also provides employees with low-interest loans for housing and mortgages. We also provide financial support for tuition of employees’ children and have keen interest in the health and wellbeing of our employees.

Cheil Worldwide makes its utmost effort to create a work environment that nurtures creativity. In light of the characteristic of the advertising sector and to promote the autonomy of the employees, we have implemented PiC+, which is a system that lets employees choose their own working hours, which allows more efficient management of time. Idea Vacation encourages employees to go on a week-long or longer leave to get recharged with new ideas and refreshed. Our Ai Cheil Day Care Center helps our employees with young children to work without having to worry about taking care of them. Hyu is a counselling & therapy center that provides programs run by an expert therapist with a Ph.D and helps employees manage stress and recover their energy. I-spa is a healing space filled with items that help employees to fully relax, get creative inspirations, and unleash their imaginations. I-pub is an online corporate communication channel where employees can freely share their opinions and ideas using their online nicknames.
In addition, the labor union-management council Sarang Sarang strives to relieve the grievances of the employees and establish a culture of trust and cooperation between the labor union and the management by delivering employees’ voices to the management.

Since 2007, Cheil Worldwide has been increasing transparency and fairness in its relationship with partner companies by establishing ‘the Rules and Regulations on Selecting and Working with Partner Companies’ and utilizing a portal website for partner companies called Mutual Growth Cooperation Partner Portal. Since the second half of 2013, we’ve been using electronic contract system and online ordering system to reinforce the transparent business relations with partner companies.

Through the annual Work-Sharing Session with Partner Companies, we support the business of our partners by sharing our expertise and practical knowledge regarding topics and cases that are directly related to the works of partner companies, such as information on the regulations regarding subcontracting, copyright and publicity right.

Cheil Worldwide operates a help desk through a portal website for partner companies (Mutual Growth Cooperation Partner Portal) to listen to the grievances and opinions of partner companies. In addition, we consistently communicate with partner companies through frequent phone calls and e-mails.

Cheil Worldwide employees shall uphold the principles below for non-corrupt, virtuous corporate culture.

Cheil Worldwide employees,
- shall not take gift or entertainment, including golfing, from clients
- shall not take profit or benefit through corrupt means, such as embezzling fund or stealing assets
- shall work diligently during work hours and shall be polite and mindful of their manners when working with each other
- shall not disclose protected information, such as confidential information of the company, to a third party without prior permission or approval.