Cheil has won the Network of the Year, sweeping a total of 53 awards including a Grand Prix, four Golds, seven Silvers, twelve Bronzes, and twenty-nine Crystals at MAD STARS 2025, setting the network’s own record at the festival.

‘Impulse’ by Cheil Spain for Samsung won a Grand Prix in the Design category. By developing an AI-powered app for Samsung’s smartwatches, the campaign offers people with speech disorders an invisible and inaudible assistant to guide fluent speech through analyzing and translating words into rhythmic vibrations. The work also won two Golds and two Silvers.

‘Safe Sketch’ by Cheil Hong Kong for Save the Children bagged a Gold in Direct, five Bronzes, and ten Crystals. Using a database of over 200,000 drawings, the free app identifies signs of abuse hidden in children’s drawings to safeguard them. Potential cases of abuse are then red-flagged, prompting teachers to seek further evaluation.

Another work from Cheil Spain, ‘The Art of Hack’ for Samsung, was awarded a Gold in Commerce and a Silver. Given the fact that Samsung’s The Frame TV doubles as a digital canvas when in standby mode, the promo offered discounts by classifying the TV as art rather than consumer electronics based on the insight that the Spanish tax system charges lower VAT for art.

Other works that won metals include Burger King’s brand activation ‘Whopper Tattoo’ and Samsung’s ‘Victory Selfie Shared #withGalaxy’ experience at Paris 2024 by Cheil Korea, and Cheil Spain’s AI-powered video game ‘The Mind Guardian’ developed in partnership with Samsung to detect the early signs of Alzheimer’s.

During the 3-day global festival for marketing and advertising, Cheil shared AI insights with the industry through various thought leadership sessions including a keynote speech “The Ambidextrous Agency: Harmonizing AI and Human Creativity” by John Jonghyun Kim, global president and chief executive officer at Cheil, and session by Alejandro Di Trolio, European Creative Chairman at Cheil, titled “There is Anything More Human than Algorithm.” Cheil also joined in Samsung Electronics’ session “Bespoke AI: How to Build Brand Heritage in the Age of AI,” represented by speakers Yuna Kim, Olympic Champion and model in the campaign, Kyungtae Kim, corporate VP at Samsung Electronics, and Soora Min, executive director at Cheil Korea.

MAD STARS 2025 was held in Busan, South Korea, from August 27th to August 29th.

Cheil has won a total of five Pencils in The One Show 2025 including a Gold Pencil, four Bronze Pencils and four Merit Awards.

Cheil Spain’s campaign ‘Impulse’ for Samsung was awarded a Gold Pencil in the Creative Use of Artificial Intelligence category. The campaign involved the development of an AI app for Samsung’s smartwatches to help people with speech disorders. Through an algorithm based on Natural Language Processing, it analyzes and translates words into rhythmic vibrations allowing users to have an invisible and inaudible assistant guiding fluent speech. The work also won three Bronze Pencils.

This adds to the creative accolades the campaign has been receiving in major international award shows, marking its remarkable achievement. Notable award shows include Cannes Lions, D&AD, and the London International Awards.

Cheil Hong Kong’s campaign ‘The Sound of Violence’ for Save the Children won a Bronze Pencil. The campaign is a powerful initiative that recreated the Dolby Surround Sound demo in cinemas with the sound of real violence to raise awareness of domestic violence against children.

A total of 19,860 pieces from 62 countries were entered into The One Show 2025. This year’s esteemed One Show global jury awarded agencies, studios, brands, production companies, and designers in 55 countries with 156 Gold Pencils, 197 Silvers, 270 Bronze, and 1,027 Merits.

Cheil Korea and Cheil Hong Kong have been named to Asia’s Top 10 Most Awarded Agencies in Campaign Brief Asia Creative Rankings, landing fourth and ninth respectively.

Launched in 1995, Campaign Brief Asia Creative Rankings tabulates the results of major international and regional award shows. The latest Creative Rankings charted award-winning performances from 1 January 2023 to 31 December 2024 of more than 200 agencies in 12 markets in Asia.

A Bronze in Direct went to "Try Galaxy Fold Experience" by Cheil Worldwide. To get iPhone users to experience Galaxy Z Fold for themselves, the first-hand demo where two iPhones are synced and placed side-by-side transforms into a single, immersive Galaxy Fold interface where users can watch, play, and see the difference for themselves.

Cheil Korea and Cheil Hong Kong have been ranked in the top 10 for two consecutive years, as well as topping each market. In particular, Cheil Hong Kong has maintained the top spot in Hong Kong since 2018, proving its constant creative excellence.

Key campaigns from both agencies contributing to the ranking include: 'Knock Knock,' the silent emergency call solution for victims of domestic violence, 'Try Galaxy Fold Experience' enabling non-Galaxy users to instantly experience Galaxy Z Fold on their phones, 'Quest for Dyslexia' which hacked the biggest game of the year to detect the signs of dyslexia in children, and 'The Sound of Violence' which re-created the Dolby Atmos Surround Sound demo in cinemas to raise awareness of domestic violence against children.

Works from Cheil Korea and Cheil Hong Kong have won around 140+ trophies at awards shows that are tabulated in the 2024 Campaign Brief Asia Creative Rankings including Cannes Lions, Spikes Asia, AdFest, and Mad Stars all of which it won Grand Prix.

Cheil Worldwide took home a total of five Lions including a Gold, a Silver, three Bronzes, and a Young Lions Bronze at the 2024 Cannes Lions International Festival of Creativity. The final winners were revealed on the last day of Cannes Lions that was held throughout June 17th ~ June 21st.

“Samsung Impulse" by Cheil Spain has won three Lions including a Gold in Design. The project involved development of AI app for Samsung’s smartwatches that helps people with speech disorders. Through an algorithm based on Natural Language Processing, it analyzes and translates words into rhythmic vibrations allowing users to have an invisible and inaudible assistant guiding fluent speech. The work also won a Silver in Health & Wellness, and a Bronze in Brand Experience & Activation.

A Bronze in Direct went to "Try Galaxy Fold Experience" by Cheil Worldwide. To get iPhone users to experience Galaxy Z Fold for themselves, the first-hand demo where two iPhones are synced and placed side-by-side transforms into a single, immersive Galaxy Fold interface where users can watch, play, and see the difference for themselves.

"Samsung The Art of Hack" by Cheil Spain won a Bronze in Creative Commerce. Samsung’s The Frame is a lifestyle TV shaped like a frame that doubles as a digital canvas when in standby mode. Taking advantage of this particularity, the promo hacked the Spanish tax system by selling the TV as art with a lower VAT than that of TV. Through a dedicated website, users could upload or paint any drawing on the web and automatically obtain a discount for being classified as art.

At the Young Lions competition where young professionals have the opportunity to showcase their talent and achievements, Cheil Worldwide won a Young Lions Media Bronze.

Cheil Worldwide won two Gold, a Silver, two Bronze Pencils, and ten Merit Awards at The One Show 2024. The One Show ceremony celebrating the winners took place on May 17th in New York City.

<Samsung Unfear> by Cheil Worldwide Spain was the most awarded campaign among the works from the agency company at this year’s One Show winning a Gold, one Silver, and two Bronzes. The app powered by AI works with Samsung’s wireless Bluetooth earbuds to filter and suppress only the specific sounds that people with autism are hypersensitive to without canceling all the noise.

Another Gold went to <Try Galaxy Fold Experience> by Cheil Worldwide Seoul. The mobile experience lets iPhone users test drive Galaxy Z Fold on their phones in which two iPhones can be synced side-by-side to transform into a single Galaxy Fold interface to watch an epic film, perform multiple tasks on multi-window, and enjoy a round of air hockey together.

Cheil Worldwide won three Golds, two Silvers, and four Bronzes at the 2024 Clio Awards. The winners of the Clio Awards were celebrated at a live ceremony held on May 1st in New York City.

<Samsung Unfear> by Cheil Worldwide Spain grabbed two Golds, one each from Audio and Creative use of Data. The advanced AI-powered app works with Samsung Galaxy Buds to filter and suppress only the specific sounds that people with autism are hypersensitive to without canceling all the noise. The work also won a Bronze.

A Gold from Fashion & Beauty went to <The Pink Glove> by Cheil Worldwide Seoul. The campaign turned a distinctive tool of Korea's unique bathing culture, the scrub glove, into the most effective tool for regular breast self-examination. The campaign also involved training programs for bathhouse masseuses to spread the word about the importance of self-exam.

Another work from Cheil Worldwide Seoul <Drug Test Poster> won a Media Silver. The poster to promote the K-drama “Strong Girl Nam-soon” which revolves around the story of superheroines taking down a drug cartel was created out of a test strip that can detect narcotics to fight drink-spiking. The work also won a Bronze.

<The Chat> by BMB, part of Cheil Worldwide, won one Silver in the Social Media category. The WhatsApp drama series unfolded in real-time over 6 weeks through voice notes, gifs, videos, photos, and text messages sent between four best friends as they navigate an unexpected breast cancer diagnosis together. People joined the WhatsApp group to watch the series, sharing its content and sparking conversations on social. The work won two Bronzes additionally.