Dubai, UAE, September 15, 2011 – Cheil Worldwide MEA RHQ announces significant new creative leadership with the recruitment of Milos Ilic in the post of Executive Creative Director, Cheil Worldwide MENA. Milos' appointment begins with immediate effect. He will report to Azmi Yafi, COO Cheil Worldwide MENA. In making the announcement, Andrew Yi, President and CEO of Cheil Worldwide MEA says: “We're delighted to have Milos join us to lead Cheil creatively. He brings us best-in-class creativity across the expanding channel landscape – both offline and online” “Milos is a great addition to an already exciting agency” says Azmi Yafi. “We are a growing agency in a region where marketers are demanding genuine holistic solutions. We are looking to Milos to help us become that new kind of agency to provide those solutions, enabled by strong teams and by the many new technology tools available to creatives” Milos is an award winning creative director with a large number (around 250) of international awards (Cannes, One Show, New York Festival, Effie etc…) and work published in the Gunn report, Graphis annuals and other major industry publications. He was also teacher in residence at Miami ad school and on the advisory board of Moorpak Design College in Los Angeles. He has been on judging panels of a few international and regional award shows. Milos' experience runs the gamut in almost every brand category. Throughout his 18 years of experience, he has worked on the world's most recognizable brands, some of which are Mars, Nissan, McDonald's, General Motors, PG, Sony, BMW, Johnson Johnson, with various agencies in Europe and the Middle East including Saatchi Saatchi, Burnett, DDB and for the last four years at TBWA in Dubai. Commenting about joining Cheil Worldwide, Milos says: “At Cheil there is a clear and enticing willingness to radically change the existing model and move at a fast pace. There is an opportunity to be part of the formation of something great here that stems from the intrinsic innovative spirit that Cheil originates from.” The leading agency in Korea and the 17th largest Marketing Communications group in the world with headquarters in Seoul, South Korea, Cheil operate 31 overseas offices in 26 countries.