What exactly is Smart TV? Why talk about Smart TV now? How will Smart TV redefine the ad industry? Jason Choi, Director of Cross Media at Cheil Worldwide and Jeremy Kaiman, Director of Visual Display Brand Marketing Team at Samsung Electronics team up to offer their latest insights at Cannes Lions 2011 June XX,, 2001 Seoul – Collaborating for the first time this year at Cannes Lions International Festival of Creativity, Cheil Worldwide and Samsung Electronics will deliver a seminar titled “Will Smart TV Make Your Life Smarter?” to be held in the Debussy Hall, Palais des Festivals on June 22nd Wednesday at 9:30am. When you hear the word, “Smart TV,” what exactly comes to your mind? For many, it is still perhaps a phenomenon which is not yet clearly defined. The 45 minute session will address many of the questions that come along with the advent of this new device, such as how it will bring changes to our lives and how it will redefine the advertising and marketing industry. It has been said that the television has lost some its “face time” due to the advent of personalized devices, such as personal computers, game consoles, and mobile phones. Smart TVs, however are evolving into a lifestyle component which will ultimately re-position itself back into our homes in a bigger and better way. A global market research firm has suggested that the number of Smart TVs to be sold until the year 2013 will top 250 million units. The big questions center on the changes that Smart TVs will bring to our homes, such as how it will be integrated into our home life, what kind of interaction and experience it will provide for users, and how applications will transform Smart TV to enrich our lives. The seminar will cast insightful questions, including how to blend ads with Smart TV content, how to let Smart TV become something totally new with entirely novel functions, how to incorporate social and much more…. Spikes Asia is jointly organised by Cannes Lions International Festival of Creativity and Haymarket, publishers of Campaign Asia.