New Delhi, December 27, 2011 - Cheil Worldwide Southwest Asia has been awarded the complete creative mandate for Delhi Daredevils, GMR Sports owned Indian Premier League cricket team, in a multi‐agency creative and digital communication pitch. The Cheil team bowled out eleven agencies to win the Delhi Daredevils account in this multi‐session pitch that involved strategy, creative and execution plan presentations. Confirming the news Alok Agrawal, COO Cheil WW SW Asia, said, 'Taking into account the rigorous pitch process and the competition, we are truly delighted. This win is also testimony to Cheil's integrated expertise and its global sports marketing capabilities. The challenge is to build unique brand loyalty for Delhi Daredevils and make it a powerful fan motivator. Our approach centered around engaging the fan online and on ground. We truly understand that a brand like Delhi Daredevils is built with engagement and not advertising.' Amrit Mathur, Vice President Head Operations, GMR Sports, also said, 'Cheil's understanding, strategy, ideas and passion for Delhi Daredevils clearly resonated next level thinking required for brand engagement and fan loyalty. We are looking forward to our partnership with Cheil and building our engagement with our fans in keeping with our overall strategy.' Jae Hong Kim, Managing Director, Cheil WW SW Asia, added, 'We are extremely happy to be associated with the Delhi Daredevils team. Cheil has great experience in sports marketing around the world including the Olympics, World Cup and Chelsea Football Club. This is seemingly the only global agency which has all the experience in recent years. We hope to bring all that experience to Delhi Daredevils to make it the best global sports brand.' About Cheil Worldwide Southwest Asia Cheil set up the office in India in 2003 with just 12 team members and today has grown into a staff of over 85 professionals. It has been the most awarded Delhi agency at Advertising Agencies Association of India and international awards in the last 3 years. About Cheil Worldwide Cheil Worldwide Inc. is Korea's largest and one of the world's leading advertising groups. Established in 1973 with headquarters in Seoul, South Korea, Cheil operates 31 overseas offices in 26 countries with over 2,000 employees. Cheil offers a full portfolio of marketing communications services including advertising, PR, sports marketing, exhibition and display production, and production of large-scale performance events.