Cheil

About

Creating
Connected
Experiences
That Matter

Be Bold.
Be Brave.
Be First.

Physical. Digital. Brand. Commerce.
The line have disappeared.
We connect strategy, creativity, data and technology to build experiences that move seamlessly across the entire customer journey. From content and campaigns to CRM, commerce, retail and real-world experiences, we turn every touchpoint into an opportunity to connect, convert and grow.
One connected experience. Real impact.
Cheil UK. Be Bold. Be Brave. Be First.

What
We Do

From strategy, campaigns and social to CRM, commerce, retail and brand experience, we join all the dots to create and entire customer journey built around one connected idea. One partner. Connected thinking. Commercial impact.

Data
Creativity Technology

We know what happens when an idea hits the real world. How people find it, feel it, buy it and share it. Then come back to it. That’s why we bring together capabilities to create connected experiences that can move fluidly around the consumer's life, turning ideas into moments that move people, build brands and drive measurable growth.

How We
Do It

Cheil means “the first” in Korean. It reflects a mindset built around progress, ambition and the belief that there is always a better way forward. We were born in Seoul in 1973 and have grown from a pioneering Korean agency into a global creative network designed for the future. Today, we combine that Korean energy with the dynamism of global culture and local innovation, helping brands think ahead of the game, embrace new possibilities and create what comes next.

Full-service
marketing agency

Strategy and Creative Using our CX and strategy expertise, we turn research into powerful ideas that challenge conventions, build brands and drive business forward.
Campaigns, Content and Social We create campaigns and content that make brands viral, spark conversations, move people and ensure brands are impossible to ignore.
Retail and Brand Experience We blur the boundaries between physical and digital to create experiences that turn attention into action and engagement into growth.
CRM, Loyalty and Customer Experience We turn everyday interactions into lasting connections, building smarter customer experiences that drive loyalty and lifestime value.
Commerce, Platforms and Technology We connect platforms, technology and commerce to unlock opportunities and turn seamless experiences into measurable growth.