Background
90% of Romanians say they understand Ai. But only 15% know how it could make their day the best day. For many of them, Ai is just GPS or ChatGPT – a form of tech that can save some time. Ai is seen as just another feature, just another empty space between promise and reality.
Solution
“The Best dAi” was created as a main stage event that has shown Romanians how Galaxy Ai makes promises a reality. We did this by creating the first slam poetry performance powered by Ai. Four daily stories have been brought to life thanks to Galaxy Ai’s functions and our influencers.
Result
Media reach of 4M with a +43% compared to our previous campaign.
Premium Market Share of +38,4% compared to our set objective.
