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Live Commerce

Samsung

Background​
Live commerce is an emerging sales force in an era where screens captivate more and more attention. Samsung is aware of its audience, their wants, needs, and how to engage them. So, when Samsung does a successful Live Commerce, they don’t do it once. They do it month after month, as a serialized show that delivers the best offers to its fans.​
Solution​
We’ve produced serialized Live Commerce sessions where Samsung outshines the competition through humour, dramatic guests, popular influencers, surprises, and limited-time offers. Every session was created around famous holidays like Easter, popular themes like Gaming, or around Samsung’s own SmartThings Ai-powered eco-system of products. The show will go on!​

Result​
Views during live: 50K, +28% increase​
Engagement: 711,7K, + 58% increase​
Traffic: 86K, +10% increase​
Add to cart: 7.9K, +64% increase