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Capabilities

  • Strategy & Branding

    We establish brand positioning and differentiation strategies based on market environment, competitors, and consumer insights, designing long-term brand value and identity.

    • OOH Samsung x Jordane Saget

      How do you stand out in an oversaturated ad landscape? By turning the iconic Opéra Garnier OOH into a live artistic performance, Samsung and Cheil France, with Jordane Saget, reinvented OOH by blending art, design and eco-responsibility.

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    • Brand Book

      Turning an impact-driven idea into a desirable brand. By supporting Oleo 4 Good from day one, we built a scalable brand platform blending circular economy, green tech and social commitment to sustainably unite its ecosystem.

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  • Content & Production

    To effectively convey brand strategies and messages to consumers, we plan and produce a variety of creative content tailored to the characteristics of each media platform and channel. Based on our proprietary agentic workflow system, Connect AI, we have enhanced the efficiency and scalability of the entire process, from planning to production.


    • Galaxy S25 Series Pop-up

      Creating desire before first interaction was Samsung’s challenge. Through an immersive pop-up at Galeries Lafayette and a fully integrated activation, Cheil France turned curiosity into experience—and experience into conviction around Galaxy AI.

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    • B2B Summit

      When Samsung gathered global VIPs to shape its future strategy, the experience had to be flawless. At Palais Brongniart, Cheil France delivered a premium, seamless B2B Summit—described by attendees as “never been done before.

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  • Experience & Operations

    This area involves the operation and execution of marketing strategies and content in the actual market, and is responsible for implementing initiatives across all offline and online channels, including management of brand experience, dotcom, campaign, and media planning and buying

    • Galaxy Experience Space

      How do you position Samsung as a cool tech brand for Gen Z? By turning Paris into an experiential playground through a city-scale takeover mixing pop-up, concerts, urban experiences and influencers—shifting product trial from retail to culture.

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    • 20KM Paris

      In a performance-driven market, Samsung chose running as a lifestyle. By supporting community-led running groups over time, Galaxy Watch positioned itself around enjoyment, connection and collective energy—culminating at the Paris 20KM.

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  • Data & Analytics

    We collect and analyze campaign performance data and consumer behavior data to quantitatively measure marketing effectiveness and support future decision-making through data-driven insights.

  • Tech & System Implement

    We design and build customized tech solutions for all areas of marketing—from strategy development to content creation, retail and dotcom operations, and e-commerce execution—to enhance the efficiency and scalability of our clients’ overall marketing activities.